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Internet Marketing

 Lately a lot of people have lost their jobs due to the world economic changes, because of this many are turning to trying to make extra cash online.

I have had many emails asking me how to set up a website and make money online.

I am not an expert but I have been doing this with some success for several years now and I will try and guide you in the right direction.

To get you started I’m putting up this video about getting your keywords by ‘Market Samurai’

I can’t recommend this highly enough, it’s not too expensive and they guide you through the whole process of setting up your site.

Please go to the link on the right and get a FREE TRIAL, you’ll wonder how you did without it!

First of all you will need to get a ‘URL’ for your website, this is the ‘address’ of your site where you can send people to, a bit like having your home address, but on the internet. this is the www.etc. bit in the bar at the top of the screen, this site is :

There are several places to get a URL and I use Go Daddy, before you go and get your ‘address or URL’ you need to think about what your site will be about.

For instance you don’t want a name when you are talking about  weight loss!

This ‘address’ is known as a ‘domain name’ so, go to Go Daddy and find a name that suits what you have to say and buy it, usually about $10 or £7.

You can also ‘build your site’ from there for as little as $4.99 per month, this includes

>   3,000+ design options
>   120 pre-built websites
>   Built-in photo album
>   FREE 8,700+ images (28,000+ with the Premium plan)
>   Pre-built Flash intros
>   Easy click-&-type editing
>   No set-up fees and no software to download
>   FREE Google Webmaster Tools
>   FREE 24/7 Support
>   FREE hosting & email

Facebook and Social Media

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.

Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

Get more information here for the best Facebook training available.  They’ll pay YOU $100 if it doesn’t work!!!

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